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Volume 12, Issue 2 (Iranian Journal of Ergonomics 2024)
Iran J Ergon 2024, 12(2): 120-129 |
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Ethics code: IR.SBMU.PHNS.REC.1402.114
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Seidi R, Saremi M, MalekiGhahfarokhi A, Namdari M. Investigating the Relationship between Visual Aesthetics of Content Creation pages and User Engagement in Selected Social Media. Iran J Ergon 2024; 12 (2) :120-129
URL: http://journal.iehfs.ir/article-1-1037-en.html
URL: http://journal.iehfs.ir/article-1-1037-en.html
1- Department of Ergonomics, School of Public Health and Safety, Shahid Beheshti University of Medical Sciences, Tehran, Iran
2- Department of Ergonomics, School of Public Health and Safety, Shahid Beheshti University of Medical Sciences, Tehran, Iran ,m.saremi@sbmu.ac.ir
3- Department of Biostatistics, School of Allied Medical Sciences, Shahid Beheshti University of Medical Sciences, Tehran, Iran
2- Department of Ergonomics, School of Public Health and Safety, Shahid Beheshti University of Medical Sciences, Tehran, Iran ,
3- Department of Biostatistics, School of Allied Medical Sciences, Shahid Beheshti University of Medical Sciences, Tehran, Iran
Abstract: (1117 Views)
Objectives: User engagement with digital technologies refers to the sense of belonging and individual satisfaction. Visual aesthetics, characterized by simplicity and diversity, plays a crucial role in the design of products and online sales strategies. This study investigates the relationship between visual aesthetics and user engagement with in a selected social network.
Methods: This correlational descriptive-analytical study examines the attractiveness of two pages with similar educational content but differing visual aesthetics criteria on one of the social networks. The first page (Researcher-made page) exhibits higher standards of attractiveness compared to the second page (Basic page). Data were collected through online questionnaires and analyzed using SPSS software.
Results: The study involved 116 participants, of whom 91 (78.4%) were female, with an average age of 26.8 ± 2.54 years. The majority of participants held a bachelor's degree (57.8%). The average visual aesthetics scores for the content pages (Researcher-made page) and (Basic page) were 95/92 and 84/9, respectively, indicating that Researcher-made page had greater visual appeal. Furthermore, the user engagement scores for Researcher-made page and Basic page were 107/9 and 100/02, respectively. A significant positive correlation was found between visual appeal and user engagement on both pages (P<0.001), while no significant relationship was observed between gender or education level and these metrics (P>0.05).
Conclusion: This study demonstrates that the visual aesthetics of virtual content pages has a significant impact on user engagement. These findings underscore the importance of adhering to attractiveness criteria in content design, which can be beneficial for content creators, managers, and business owners.
Methods: This correlational descriptive-analytical study examines the attractiveness of two pages with similar educational content but differing visual aesthetics criteria on one of the social networks. The first page (Researcher-made page) exhibits higher standards of attractiveness compared to the second page (Basic page). Data were collected through online questionnaires and analyzed using SPSS software.
Results: The study involved 116 participants, of whom 91 (78.4%) were female, with an average age of 26.8 ± 2.54 years. The majority of participants held a bachelor's degree (57.8%). The average visual aesthetics scores for the content pages (Researcher-made page) and (Basic page) were 95/92 and 84/9, respectively, indicating that Researcher-made page had greater visual appeal. Furthermore, the user engagement scores for Researcher-made page and Basic page were 107/9 and 100/02, respectively. A significant positive correlation was found between visual appeal and user engagement on both pages (P<0.001), while no significant relationship was observed between gender or education level and these metrics (P>0.05).
Conclusion: This study demonstrates that the visual aesthetics of virtual content pages has a significant impact on user engagement. These findings underscore the importance of adhering to attractiveness criteria in content design, which can be beneficial for content creators, managers, and business owners.
Type of Study: Research |
Subject:
Cognitive Ergonomics
Received: 2024/08/27 | Accepted: 2024/07/31 | ePublished: 2024/07/31
Received: 2024/08/27 | Accepted: 2024/07/31 | ePublished: 2024/07/31
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