Objectives: It was expected the healthcare system would help to provide better services by taking advantage of the opportunities provided by the expansion of information and communication technology. In some cases, the efforts of service providers or users to increase their interests have resulted in the commercialization of health at the cost of effectiveness and personal well-being. The present study aimed to identify and analyze the impact of digital components of social media on the commercialization of health with the aim of improving ergonomics at macro and cognitive levels.
Methods: This applied research was conducted based on a descriptive cross-sectional design. The statistical population included 300 professors of Hamadan University of Medical Sciences, out of whom 169 cases were selected by simple random method. The components were determined by the descriptive method. The questions were analyzed using exploratory factor analysis in SPSS software. The ranking of the components was performed using Friedman's method, and the final model was then presented.
Results: The digital components of social media in the commercialization of health include five parts(the health system, medicine, patient, insurance, and healthcare personnel) and 30 sub-components.
Conclusion: The digital components related to the health system have the most marked impact on the commercialization of health, highlighting the need to pay attention to the development of social media regulations in the health sector. Common strategies include controlling data availability, building coalitions among health stakeholders with compliance monitoring, using social responsibility laws for digital companies, and promoting self-regulation among stakeholders.
